Recent sports TV ratings news, including Major League Baseball on FOX, the NASCAR Nationwide Series on ESPN, and the NHL Draft on Versus.
- Yankees/Cubs Down on FOX: Despite featuring Yankees/Cubs in a whopping 74% of TV markets, the June 18 edition of MLB on FOX earned just a 1.7 final rating and 2.590 million viewers — down 23% in ratings and 25% in viewership from primetime coverage last year (NYY/LAD*: 2.2, 3.433M), and down 15% and 16%, respectively, from afternoon action in 2009 (BOS/ATL*: 2.0, 3.064M). The last three MLB telecasts on FOX have had declines from last year. (Media Life Magazine)
- Viewership Up 25% For Nationwide Series From Wisconsin: Saturday’s NASCAR Nationwide Series Bucyrus 200 from Wisconsin drew a 1.1 U.S. rating and 1.621 million viewers on ESPN, up 25% in viewership from the inaugural race last year (1.294M, ESPN2). (ESPN)
- NHL Draft Up on Versus: Coverage of the 2011 NHL Draft scored 246,000 viewers on Versus Friday night, up 22% from last year (202K). (Puck the Media)
(Asterisk indicates featured game of regional window)
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